# Coefficient Capital

> Coefficient Capital is an investment firm that invests in transformational consumer shifts, aligning the physical world with the digital universe. It publishes regular Consumer Trends reports.

## Research

- [Trend Reports](https://coefficientcap.com/trend-reports): All Consumer Trends reports
- [Consumer Trends 2026: Mid-Year Report](https://coefficientcap.com/consumer-trends/consumer-trends-2026-mid-year-report): The latest report
- [Consumer Trends 2026](https://coefficientcap.com/consumer-trends/consumer-trends-2026): The 2026 report
- [Consumer Trends Food & Beverage 2026](https://coefficientcap.com/consumer-trends/consumer-trends-food-beverage-2026): Food and beverage trends
- [Is Alcohol Really the New Tobacco?](https://coefficientcap.com/consumer-trends/is-alcohol-really-the-new-tobacco): 2026 special report on alcohol
- [Consumer Trends Beauty 2025](https://coefficientcap.com/consumer-trends/consumer-trends-beauty-2025-special-report): Beauty special report

## Optional

- [News](https://coefficientcap.com/news): Firm news