AI readiness check
Is your site ready for AI?
We check what AI assistants and AI search need from your website: can they get in, can they understand who you are, and can they find your pages. Free, in about 10 seconds.
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hootsuite.com · AI readiness
Getting there
Held back by: Business details search engines and AI can read (structured data). Fix it to reach Ready.
2 things to improve, most important first.
What to improve
-
FixBusiness details search engines and AI can read (structured data)+10 pts
Your home page has no structured data (schema), so AI tools have to guess your business name, logo and contact details.
How to fix: Add Organization or LocalBusiness schema (JSON-LD) to your home page. Your developer can add it in a few minutes. -
FixComplete business profile+5 pts
There's no business profile in your structured data yet.
How to fix: Once you add Organization schema, include your logo, social profiles, phone and address.
What's working (13)
- Secure connection (the padlock, HTTPS). Your site loads over HTTPS.
- AI search tools can read your site. ChatGPT, Claude, Perplexity, Bing/Copilot and Google can all read your site.
- Enough readable text on your home page. Your home page has 1,255 words of text that any crawler can read.
- Home page allowed in search. Your home page can be indexed.
- llms.txt file. Your llms.txt scores 90/100.
- Page title. "Social Media Marketing and Management Tool | Hootsuite"
- Page description. "Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place."
- Main heading. "Social can be chaotic.fickle.a lot.sloppy.risky.Hootsuite keepsyou organized.current.calm.human.comp…"
- Sitemap. Found your sitemap at https://www.hootsuite.com/sitemap.xml.
- One main address for your home page (canonical). Main address: https://www.hootsuite.com/
- Link preview when your site is shared (Open Graph). Links to your site show a title and image when shared.
- Server response time. Your home page loaded in 417 ms from our server.
- Language set. Language: en-us.
Which AI crawlers can read your site
Based on your robots.txt (no robots.txt means every crawler may read your site). Search and on request crawlers let AI assistants find and cite you. Blocking training crawlers is your choice and doesn't affect AI search.
| Crawler | Used by | Type | Access |
|---|---|---|---|
Googlebot | Google Search and AI Overviews | Search | Allowed |
Bingbot | Bing and Microsoft Copilot | Search | Allowed |
OAI-SearchBot | ChatGPT search | Search | Allowed |
ChatGPT-User | ChatGPT (when a user asks) | On request | Allowed |
PerplexityBot | Perplexity | Search | Allowed |
Perplexity-User | Perplexity (when a user asks) | On request | Allowed |
Claude-SearchBot | Claude search | Search | Allowed |
Claude-User | Claude (when a user asks) | On request | Allowed |
GPTBot | OpenAI | Training | Allowed |
ClaudeBot | Anthropic | Training | Allowed |
Google-Extended | Google Gemini | Training | Allowed |
Applebot-Extended | Apple | Training | Allowed |
CCBot | Common Crawl | Training | Allowed |
meta-externalagent | Meta | Training | Allowed |
Checked Oct 8, 2026 5:16 PM ET. Response time is measured from our server in the US. How we score
Track your progress
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Email these fixes to my developerHow we score
100 points across four areas, from your home page, robots.txt, sitemap and llms.txt. A passing check earns its points, a partial one earns some. We're deliberately honest about what matters:
- No score guarantees AI recommendations. Each AI company decides what it reads and cites. These are the basics that let them read and understand you.
- Blocking AI training is your choice. We report it but don't take points off. Blocking AI search crawlers does cost points, because it stops assistants from citing you.
- llms.txt is optional. It's worth 5 points as a "should have", never a failure.
- 80 or more is "Ready", unless a major check (worth 10 or more points) fails. Being blocked from Google or Bing, hidden from search, or empty without JavaScript holds a site back whatever its total.
| Area | Points | Checks |
|---|---|---|
| Access | 40 | HTTPS (5), AI search crawlers allowed (15: Google 4, Bing 3, ChatGPT 3, Perplexity 3, Claude 2), home page indexable (10), content readable without JavaScript (10) |
| Understanding | 35 | Business structured data (10), complete business profile (5), title (5), description (5), main heading (5), llms.txt (5) |
| Discovery | 15 | Sitemap (8), share preview (4), canonical address (3) |
| Speed and basics | 10 | Server response time (5), language set (5) |