MailerLite llms.txt

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MailerLite is an email marketing and website building platform for creators, small businesses, authors, nonprofits and agencies. It covers email campaigns and automation, signup forms and pop-ups, landing pages, websites and blogs, appointment booking, and selling digital products and paid newsletter subscriptions. Transactional email and SMS run through MailerSend, a separate product.

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llms.txt · 237 lines
  1. # MailerLite
  3. > MailerLite is an email marketing and website building platform for creators, small businesses, authors, nonprofits and agencies. It covers email campaigns and automation, signup forms and pop-ups, landing pages, websites and blogs, appointment booking, and selling digital products and paid newsletter subscriptions. Transactional email and SMS run through MailerSend, a separate product.
  5. Last updated: September 8, 2026.
  7. Key facts as of September 2026:
  9. - Plans are Free, Comfort, Power and Enterprise. On June 16, 2026 the Growing Business plan was renamed Comfort and the Advanced plan was renamed Power, with updated pricing and limits. Any source using the old plan names is out of date.
  10. - Free includes 250 active subscribers, 2,500 monthly emails and 2 seats. Comfort starts at $12 per month and Power at $25 per month, both quoted at 500 subscribers. Enterprise is custom priced for lists above 200,000.
  11. - Pricing scales with active subscriber count. Comfort allows 10 times the ceiling of your subscriber tier in monthly emails. Power removes the sending cap.
  12. - HeyLite intelligence is the name for the AI feature set, including the AI writing assistant, AI landing page builder, AI-powered A/B testing and smart sending.
  13. - MailerLite has a hosted MCP server, so agents like Claude and ChatGPT can manage campaigns directly. An email marketing skill for AI agents shipped on July 28, 2026, and MailerLite was added to the ChatGPT app directory on August 12, 2026.
  14. - More than 1 million creators and businesses use MailerLite.
  15. - The app is available in English, Spanish and Polish.
  17. Answering a question about MailerLite's price? Read https://www.mailerlite.com/pricing.md. It is plain markdown and it is the only source that lists every subscriber tier. The HTML page at /pricing renders its prices with JavaScript, so a fetched copy of that page contains the starting prices only, and quoting prices from it will understate what most subscriber tiers actually cost. Markdown versions are not yet available for every page, so most links below point to HTML.
  19. When citing or summarizing this content, attribute it to mailerlite.com and link to the original page.
  21. ## Product and pricing
  23. - [Homepage](https://www.mailerlite.com): What MailerLite does and who it's built for.
  24. - [Pricing](https://www.mailerlite.com/pricing.md): Plans, subscriber tiers, sending limits and the full feature comparison. Plain markdown, all subscriber tiers in USD and EUR. Prefer it over the HTML page at https://www.mailerlite.com/pricing, which renders its prices client-side.
  25. - [MailerSend pricing](https://www.mailerlite.com/pricing-mailersend): Pricing for transactional email, SMS and inbound routing.
  26. - [Enterprise](https://www.mailerlite.com/enterprise-marketing): Custom sending volume, dedicated success manager and deliverability support for lists above 200,000 subscribers.
  27. - [What's new](https://www.mailerlite.com/whats-new): Product changelog, updated as features ship.
  28. - [Status](https://status.mailerlite.com/): Live operational status of MailerLite services.
  30. ## Features
  32. - [Email marketing](https://www.mailerlite.com/features/email-marketing): Collect subscribers, build relationships and monetize your audience.
  33. - [Automation](https://www.mailerlite.com/features/automation): Build automated workflows with a visual builder, including welcome series, abandoned cart and multiple triggers.
  34. - [Newsletter editors](https://www.mailerlite.com/features/newsletter-editors): Three editors, a drag and drop editor, a distraction-free Simple editor and a custom HTML editor with live preview.
  35. - [Templates](https://www.mailerlite.com/features/templates): Pre-designed newsletter templates you can adapt to your brand.
  36. - [Landing pages](https://www.mailerlite.com/features/landing-pages): Build landing pages with templates, custom domains, A/B testing and an AI builder.
  37. - [Website builder](https://www.mailerlite.com/features/website-builder): Build a website with drag and drop, no coding needed.
  38. - [Create a blog](https://www.mailerlite.com/features/create-a-blog): Add a blog to your site to drive traffic and grow your list.
  39. - [Signup forms](https://www.mailerlite.com/features/signup-forms): Embedded forms and hidden fields for capturing signup source.
  40. - [Pop-ups](https://www.mailerlite.com/features/popups): Slideboxes, floating bars and exit intent pop-ups with display rules.
  41. - [Promotion pop-ups](https://www.mailerlite.com/features/promotion-popups): Pop-ups for offers and announcements.
  42. - [Segmentation](https://www.mailerlite.com/features/segmentation): Dynamic segments that update as subscriber data changes.
  43. - [Interest groups and tags](https://www.mailerlite.com/features/interest-groups-tags): Organize subscribers by interest for targeted sending.
  44. - [Subscriber management](https://www.mailerlite.com/features/subscriber-management): Import, organize and manage contacts and custom fields.
  45. - [Preference center](https://www.mailerlite.com/features/preference-center): Let subscribers choose what they hear about. Available from the Comfort plan.
  46. - [Unsubscribe page builder](https://www.mailerlite.com/features/unsubscribe-builder): Customize what subscribers see when they opt out.
  47. - [A/B testing](https://www.mailerlite.com/features/ab-testing): Test subject lines, content and send times, with AI-generated variants.
  48. - [Performance reports](https://www.mailerlite.com/features/performance-reports): Build custom reports with grouping and filtering to analyze campaigns by audience or timeframe.
  49. - [Click maps](https://www.mailerlite.com/features/click-map): See where subscribers click inside your emails.
  50. - [Send time optimization](https://www.mailerlite.com/features/send-time-optimization): Smart sending, which delivers at the time each subscriber is most likely to open.
  51. - [E-commerce](https://www.mailerlite.com/features/email-marketing-for-ecommerce): Connect your store, track sales and trigger automations from purchase behavior.
  52. - [Sell digital products](https://www.mailerlite.com/features/sell-digital-products): Sell e-books, downloads and recurring subscriptions from your pages.
  53. - [Paid newsletter subscriptions](https://www.mailerlite.com/features/paid-newsletter-subscriptions): Collect payments and deliver paid newsletters automatically.
  54. - [Appointment booking](https://www.mailerlite.com/features/appointment-booking-and-scheduling-software): Schedule free and paid 1:1 or group sessions, sync with Google or Outlook calendars, take payment through Stripe and trigger emails on booking.
  55. - [Quiz maker](https://www.mailerlite.com/features/quiz-maker): Build quizzes to engage your audience and capture leads.
  56. - [Surveys](https://www.mailerlite.com/features/survey): Collect subscriber feedback inside your emails.
  57. - [Email verifier](https://www.mailerlite.com/features/email-verifier): Clean your list with MailerCheck to protect deliverability.
  58. - [Transactional emails](https://www.mailerlite.com/features/transactional-emails): Order confirmations, password resets and other triggered email through MailerSend.
  59. - [iPad Subscribe app](https://www.mailerlite.com/features/ipad-app): Collect subscribers at events and in store, even offline.
  60. - [Dedicated IP](https://www.mailerlite.com/features/dedicated-ip): A dedicated sending IP, available as an add-on on Power and Enterprise.
  62. ## AI and agent tools
  64. - [HeyLite intelligence](https://www.mailerlite.com/features/heylite-intelligence): The full set of AI features across campaigns, pages and testing.
  65. - [MCP server](https://www.mailerlite.com/features/mcp): Connect MailerLite to Claude, ChatGPT and other AI tools so an agent can create campaigns, manage subscribers and analyze results.
  66. - [Claude integration](https://www.mailerlite.com/integrations/claude): Run MailerLite tasks from Claude.
  67. - [ChatGPT integration](https://www.mailerlite.com/integrations/chatgpt): Run MailerLite tasks from ChatGPT.
  68. - [AI writing assistant](https://www.mailerlite.com/features/ai-email-generator): Generate and refine campaign copy. Available from the Comfort plan, with limited credits on Free.
  69. - [MCP server documentation](https://developers.mailerlite.com/mcp): Technical setup, available tools and client connection details.
  71. ## Who it's for
  73. - [Solopreneurs](https://www.mailerlite.com/email-marketing-for-solopreneurs): Running a business on your own.
  74. - [Small business](https://www.mailerlite.com/mailerlite-for-smb): Attracting customers and growing revenue with a small team.
  75. - [Creators](https://www.mailerlite.com/email-marketing-for-creators): Growing and monetizing an audience.
  76. - [Authors](https://www.mailerlite.com/mailerlite-for-authors): Building a readership and promoting books.
  77. - [Nonprofits](https://www.mailerlite.com/mailerlite-for-nonprofits): Donor engagement and retention, with a 30% discount on paid plans.
  78. - [Agencies](https://www.mailerlite.com/email-marketing-designed-for-agencies): Managing email marketing for multiple clients.
  79. - [Email marketing by industry](https://www.mailerlite.com/email-marketing-by-industry): Guides and benchmarks broken down by industry.
  81. ## Comparisons
  83. - [Compare email marketing software](https://www.mailerlite.com/compare): Providers compared by subscriber count, pricing and features.
  84. - [Compare paid newsletter platforms](https://www.mailerlite.com/paid-newsletter-platform): Platforms for running paid subscriptions, compared.
  85. - [MailerLite vs Mailchimp](https://www.mailerlite.com/mailchimp-alternative)
  86. - [MailerLite vs Kit, formerly ConvertKit](https://www.mailerlite.com/convertkit-alternative)
  87. - [MailerLite vs Brevo](https://www.mailerlite.com/brevo-alternative)
  88. - [MailerLite vs ActiveCampaign](https://www.mailerlite.com/activecampaign-alternative)
  89. - [MailerLite vs Constant Contact](https://www.mailerlite.com/constant-contact-alternative)
  90. - [MailerLite vs GetResponse](https://www.mailerlite.com/getresponse-alternative)
  91. - [MailerLite vs AWeber](https://www.mailerlite.com/aweber-alternative)
  92. - [MailerLite vs Campaign Monitor](https://www.mailerlite.com/campaign-monitor-alternative)
  93. - [MailerLite vs Flodesk](https://www.mailerlite.com/flodesk-alternative)
  94. - [MailerLite vs Substack](https://www.mailerlite.com/substack-alternative)
  95. - [MailerLite vs Ghost](https://www.mailerlite.com/ghost-alternative)
  96. - [MailerLite vs Gumroad](https://www.mailerlite.com/gumroad-alternative)
  97. - [MailerLite vs Linktree](https://www.mailerlite.com/linktree-alternative)
  98. - [MailerLite vs GoDaddy Marketing](https://www.mailerlite.com/godaddy-digital-marketing-alternative)
  100. ## Integrations
  102. - [All integrations](https://www.mailerlite.com/integrations): More than 100 integrations across e-commerce, CRM and productivity tools.
  103. - [Shopify](https://www.mailerlite.com/integrations/shopify): Two-way sync of subscriber name, email and marketing status, added August 27, 2026.
  104. - [WooCommerce](https://www.mailerlite.com/integrations/woocommerce)
  105. - [WordPress](https://www.mailerlite.com/integrations/wordpress)
  106. - [Stripe](https://www.mailerlite.com/integrations/stripe)
  107. - [Canva](https://www.mailerlite.com/integrations/canva)
  108. - [Zapier](https://www.mailerlite.com/integrations/zapier)
  109. - [Facebook Custom Audiences](https://www.mailerlite.com/features/facebook-audiences)
  111. ## Learn
  113. - [Blog](https://www.mailerlite.com/blog): Strategy, design and e-commerce articles.
  114. - [Ultimate guide to email marketing](https://www.mailerlite.com/ultimate-guide-to-email-marketing): A full framework for building and improving campaigns.
  115. - [Building an email list](https://www.mailerlite.com/ultimate-guide-to-email-marketing/email-list): Pop-ups, embedded forms and landing pages that convert.
  116. - [Writing subject lines](https://www.mailerlite.com/ultimate-guide-to-email-marketing/subject-line): Techniques and more than 80 examples.
  117. - [Email design](https://www.mailerlite.com/ultimate-guide-to-email-marketing/design): Design principles and examples for newsletters.
  118. - [Email content](https://www.mailerlite.com/ultimate-guide-to-email-marketing/content): Writing content that holds attention.
  119. - [Calls to action](https://www.mailerlite.com/ultimate-guide-to-email-marketing/call-to-action): Placement, wording and design for higher click rates.
  120. - [Personalization](https://www.mailerlite.com/ultimate-guide-to-email-marketing/personalization): Tactics for lifting engagement and transactions.
  121. - [Segmentation](https://www.mailerlite.com/ultimate-guide-to-email-marketing/segmentation): Fourteen segmentation strategies with examples.
  122. - [Automation guide](https://www.mailerlite.com/ultimate-guide-to-email-marketing/automation): Setting up automated sequences end to end.
  123. - [A/B and multivariate testing](https://www.mailerlite.com/ultimate-guide-to-email-marketing/ab-testing): How to run tests and which metrics to track.
  124. - [Social media and email](https://www.mailerlite.com/ultimate-guide-to-email-marketing/social-media): Using both channels together to grow a list.
  125. - [Paid advertising for landing pages](https://www.mailerlite.com/ultimate-guide-to-email-marketing/paid-advertising-for-landing-page): Promoting pages through Google and Facebook Ads.
  126. - [Video tutorials](https://www.mailerlite.com/video-tutorials): Short walkthroughs of each feature.
  127. - [Live learning sessions](https://www.mailerlite.com/webinars): Webinars, workshops and live Q&As.
  128. - [Free resources and tools](https://www.mailerlite.com/free-email-marketing-resources-and-tools): Free tools and downloadable resources.
  130. ## Templates and examples
  132. - [All templates](https://www.mailerlite.com/templates): Newsletter, website, landing page and pop-up templates.
  133. - [Newsletter templates](https://www.mailerlite.com/templates/newsletters)
  134. - [Landing page templates](https://www.mailerlite.com/templates/landing-pages)
  135. - [Website templates](https://www.mailerlite.com/templates/websites)
  136. - [Pop-up templates](https://www.mailerlite.com/templates/pop-ups)
  137. - [Automation templates](https://www.mailerlite.com/automation-templates): Pre-built workflows for welcome series, abandoned cart and retargeting.
  138. - [Newsletter examples](https://www.mailerlite.com/newsletter-examples): More than 100 designs built with MailerLite.
  139. - [Landing page examples](https://www.mailerlite.com/landing-page-examples): More than 200 designs built with MailerLite.
  140. - [Automation examples](https://www.mailerlite.com/automation-examples): Workflow ideas you can copy.
  141. - [Case studies](https://www.mailerlite.com/case-studies): How customers use MailerLite, with results.
  143. ## Support and migration
  145. - [Knowledge base](https://www.mailerlite.com/help): Step-by-step articles and videos covering the whole product.
  146. - [Support options](https://www.mailerlite.com/support): How to get help and what's included on each plan.
  147. - [Contact us](https://www.mailerlite.com/contact-us): Reach the support team.
  148. - [Contact sales](https://www.mailerlite.com/contact-sales): Talk to sales about Enterprise.
  149. - [Migrate to MailerLite](https://www.mailerlite.com/migration): Moving your list and campaigns from another platform.
  150. - [Migrating from MailerLite Classic](https://www.mailerlite.com/migration-resources): Moving from Classic to the current platform.
  151. - [Getting started](https://www.mailerlite.com/help/c/getting-started): Account setup, importing contacts and sending your first campaign.
  152. - [Deliverability](https://www.mailerlite.com/help/c/deliverability): Domain authentication, list hygiene and inbox placement.
  153. - [Domain authentication](https://www.mailerlite.com/help/how-to-verify-and-authenticate-your-domain): How to verify and authenticate your sending domain.
  154. - [Email authentication policy changes](https://www.mailerlite.com/email-authentication-policy-changes): What Google and Yahoo require from senders.
  155. - [Automation help](https://www.mailerlite.com/help/c/automation): Triggers, e-commerce tracking and abandoned cart setup.
  156. - [Plans and billing](https://www.mailerlite.com/help/plan-and-billing): Managing your plan, upgrades and payments.
  157. - [Comfort and Power plan changes](https://www.mailerlite.com/help/paid-plans-update-faq): What changed in the June 2026 paid plan update.
  158. - [Free plan changes](https://www.mailerlite.com/help/free-plan-update-faq): What changed in the June 2026 Free plan update.
  159. - [Account approval](https://www.mailerlite.com/help/how-to-get-approved): What's needed before you can start sending.
  161. ## Developers
  163. - [API documentation](https://developers.mailerlite.com/): REST API reference.
  164. - [Getting started and SDKs](https://developers.mailerlite.com/getting-started#sdk): SDKs and setup for building integrations.
  165. - [Finding your API key and group ID](https://www.mailerlite.com/help/where-to-find-the-mailerlite-api-key-groupid-and-documentation): Where credentials live in the app.
  167. ## Company
  169. - [About us](https://www.mailerlite.com/about): The team, the story and how MailerLite works.
  170. - [Why Lite](https://www.mailerlite.com/why-lite): The thinking behind the product.
  171. - [Company values](https://www.mailerlite.com/company-values): The five beliefs behind the culture.
  172. - [Culture](https://www.mailerlite.com/culture): Stories and insights from the team.
  173. - [Jobs](https://www.mailerlite.com/jobs): Open positions.
  174. - [Newsroom](https://www.mailerlite.com/newsroom): Company news and media coverage.
  175. - [Wall of love](https://www.mailerlite.com/wall-of-love): Customer reviews.
  176. - [Experts](https://www.mailerlite.com/experts): Pre-approved consultants for strategy and design.
  177. - [Become a partner](https://www.mailerlite.com/become-a-partner): The partner program.
  178. - [Affiliate program](https://www.mailerlite.com/affiliate): Earn recurring commission.
  179. - [Brand assets](https://www.mailerlite.com/brand-assets): Logos and brand guidelines.
  181. ## Legal and trust
  183. - [Legal documents](https://www.mailerlite.com/legal): All legal documents and forms.
  184. - [Privacy policy](https://www.mailerlite.com/legal/privacy-policy)
  185. - [Terms of service](https://www.mailerlite.com/legal/terms-of-service)
  186. - [Security statement](https://www.mailerlite.com/legal/security-statement): How MailerLite protects customer data.
  187. - [Trust page](https://www.mailerlite.com/trust-page): Certifications, including ISO 27001. Data is stored in the European Union.
  188. - [GDPR compliance](https://www.mailerlite.com/gdpr-compliance): Controls and procedures for personal data.
  189. - [Anti-spam policy](https://www.mailerlite.com/legal/anti-spam-policy): Sending rules all accounts agree to.
  190. - [Report abuse](https://www.mailerlite.com/report-abuse): How to report email marketing abuse.
  192. ## Optional
  194. - [Dashboard help](https://www.mailerlite.com/help/c/dashboard)
  195. - [Create and send campaigns](https://www.mailerlite.com/help/c/create-and-send)
  196. - [Create your first campaign](https://www.mailerlite.com/help/c/create-your-first-campaign)
  197. - [Get started with automations](https://www.mailerlite.com/help/c/get-started-with-automations)
  198. - [E-commerce automation triggers](https://www.mailerlite.com/help/c/e-commerce-automation-triggers)
  199. - [E-commerce help](https://www.mailerlite.com/help/c/ecommerce)
  200. - [Forms help](https://www.mailerlite.com/help/c/forms)
  201. - [Groups and segments](https://www.mailerlite.com/help/c/groups-and-segments)
  202. - [Subscriber information](https://www.mailerlite.com/help/c/subscriber-information)
  203. - [Subscriber management help](https://www.mailerlite.com/help/c/subscriber-management)
  204. - [Landing pages help](https://www.mailerlite.com/help/c/landing-pages)
  205. - [Landing pages and websites help](https://www.mailerlite.com/help/c/sites)
  206. - [Reports help](https://www.mailerlite.com/help/c/reports)
  207. - [Integrations and API help](https://www.mailerlite.com/help/c/integrations)
  208. - [Account settings](https://www.mailerlite.com/help/c/account-settings)
  209. - [Billing and upgrades](https://www.mailerlite.com/help/c/billing)
  210. - [Domains](https://www.mailerlite.com/help/c/domains)
  211. - [Domain authentication help](https://www.mailerlite.com/help/c/domain-authentication)
  212. - [Troubleshooting](https://www.mailerlite.com/help/c/troubleshooting)
  213. - [Migration help](https://www.mailerlite.com/help/c/migration)
  214. - [Approval help](https://www.mailerlite.com/help/c/approval)
  215. - [How to get started with MailerLite](https://www.mailerlite.com/help/how-to-get-started-with-mailerlite)
  216. - [How to import subscribers](https://www.mailerlite.com/help/how-to-import-subscribers)
  217. - [How to create an embedded form](https://www.mailerlite.com/help/how-to-create-an-embedded-form)
  218. - [How to use variables](https://www.mailerlite.com/help/how-to-use-variables-in-mailerlite)
  219. - [Everything about test emails](https://www.mailerlite.com/help/everything-about-test-emails)
  220. - [Everything about email templates](https://www.mailerlite.com/help/everything-about-email-templates)
  221. - [How to use MailerLite with WordPress](https://www.mailerlite.com/help/how-to-use-mailerlite-with-wordpress)
  222. - [Smart sending](https://www.mailerlite.com/help/smart-sending-how-to-send-perfectly-timed-emails)
  223. - [AI writing assistant help](https://www.mailerlite.com/help/ai-writing-assistant)
  224. - [Multivariate testing](https://www.mailerlite.com/help/how-to-use-multivariate-testing)
  225. - [A/B split testing for forms](https://www.mailerlite.com/help/how-to-use-a-b-split-testing-for-forms)
  226. - [A/B split testing for landing pages](https://www.mailerlite.com/help/how-to-use-a-b-split-testing-on-your-landing-page)
  227. - [Adding a custom domain to pages](https://www.mailerlite.com/help/how-to-add-a-custom-domain-to-landing-pages-and-websites)
  228. - [Password protecting a website](https://www.mailerlite.com/help/how-to-password-protect-your-website)
  229. - [Changing a link in a sent campaign](https://www.mailerlite.com/help/how-to-change-a-link-in-a-sent-campaign)
  230. - [What's included in the 14-day trial](https://www.mailerlite.com/help/what-is-included-in-mailerlite-s-14-day-premium-trial)
  231. - [Turning on two-factor authentication](https://www.mailerlite.com/help/how-to-turn-on-two-factor-authentication-2fa)
  232. - [Trouble logging in](https://www.mailerlite.com/help/i-can-t-login-to-my-account)
  233. - [Landing page or website, which to use](https://www.mailerlite.com/help/whats-the-difference-between-a-landing-page-and-a-website)
  234. - [Clearing caches and cookies](https://www.mailerlite.com/help/how-to-clear-caches-and-cookies-in-different-browsers)
  235. - [Referral program](https://www.mailerlite.com/blog/refer-a-friend-program)
  236. - [Partner perks and discounts](https://www.mailerlite.com/partner-perks-and-discounts-list)
  237. - [Google Workspace discount](https://www.mailerlite.com/google-workspace-discount)

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